To amplify the love people have for Google Maps, we had to show up in a big way. So, we gave New Yorkers the inside scoop – literally. On the last weekend of summer, we partnered with 10 ice cream shops around Manhattan and Brooklyn to serve their most unique flavors... for free. A journey that began in-app led to a scavenger-hunt-esque event to discover new places (and scoops) all around the city.

To amplify the love people have for Google Maps, we had to show up in a big way. So, we gave New Yorkers the inside scoop – literally. On the last weekend of summer, we partnered with 10 ice cream shops around Manhattan and Brooklyn to serve their most unique flavors... for free. A journey that began in-app led to a scavenger-hunt-esque event to discover new places (and scoops) all around the city.

To amplify the love people have for Google Maps, we had to show up in a big way. So, we gave New Yorkers the inside scoop – literally. On the last weekend of summer, we partnered with 10 ice cream shops around Manhattan and Brooklyn to serve their most unique flavors... for free. A journey that began in-app led to a scavenger-hunt-esque event to discover new places (and scoops) all around the city.

With branded ice cream carts, bespoke packaging and a street team decked out in a custom fit, we designed a full experience that showed users what the new 'Explore' feature on Google Maps is all about.

With branded ice cream carts, bespoke packaging and a street team decked out in a custom fit, we designed a full experience that showed users what the new 'Explore' feature on Google Maps is all about.

With branded ice cream carts, bespoke packaging and a street team decked out in a custom fit, we designed a full experience that showed users what the new 'Explore' feature on Google Maps is all about.

Group Creative Director:
Ida Gronblom

Art Direction:
Zack Roif

Copy:
Kate Carter
Emily Kaufman

Design:
Jessica Trombatore

Illustration:
Contino Studio

Group Creative Director:
Ida Gronblom

Art Direction:
Zack Roif

Copy:
Kate Carter
Emily Kaufman

Design:
Jessica Trombatore

Illustration:
Contino Studio

Group Creative Director:
Ida Gronblom

Art Direction:
Zack Roif

Copy:
Kate Carter
Emily Kaufman

Design:
Jessica Trombatore

Illustration:
Contino Studio