The Inside Scoop
The Inside Scoop
The Inside Scoop
The Inside Scoop
The Inside Scoop
To amplify the love people have for Google Maps, we had to show up in a big way. So, we gave New Yorkers the inside scoop – literally. On the last weekend of summer, we partnered with 10 ice cream shops around Manhattan and Brooklyn to serve their most unique flavors... for free. A journey that began in-app led to a scavenger-hunt-esque event to discover new places (and scoops) all around the city.
To amplify the love people have for Google Maps, we had to show up in a big way. So, we gave New Yorkers the inside scoop – literally. On the last weekend of summer, we partnered with 10 ice cream shops around Manhattan and Brooklyn to serve their most unique flavors... for free. A journey that began in-app led to a scavenger-hunt-esque event to discover new places (and scoops) all around the city.
To amplify the love people have for Google Maps, we had to show up in a big way. So, we gave New Yorkers the inside scoop – literally. On the last weekend of summer, we partnered with 10 ice cream shops around Manhattan and Brooklyn to serve their most unique flavors... for free. A journey that began in-app led to a scavenger-hunt-esque event to discover new places (and scoops) all around the city.
With branded ice cream carts, bespoke packaging and a street team decked out in a custom fit, we designed a full experience that showed users what the new 'Explore' feature on Google Maps is all about.
With branded ice cream carts, bespoke packaging and a street team decked out in a custom fit, we designed a full experience that showed users what the new 'Explore' feature on Google Maps is all about.
With branded ice cream carts, bespoke packaging and a street team decked out in a custom fit, we designed a full experience that showed users what the new 'Explore' feature on Google Maps is all about.
Client:
Google Maps
Agency:
Anomaly
Year:
2018
Client:
Google Maps
Agency:
Anomaly
Year:
2018
Client:
Google Maps
Agency:
Anomaly
Year:
2018
Client:
Google Maps
Agency:
Anomaly
Year:
2018
Client:
Google Maps
Agency:
Anomaly
Year:
2018
Group Creative Director:
Ida Gronblom
Art Direction:
Zack Roif
Copy:
Kate Carter
Emily Kaufman
Design:
Jessica Trombatore
Illustration:
Contino Studio
Group Creative Director:
Ida Gronblom
Art Direction:
Zack Roif
Copy:
Kate Carter
Emily Kaufman
Design:
Jessica Trombatore
Illustration:
Contino Studio
Group Creative Director:
Ida Gronblom
Art Direction:
Zack Roif
Copy:
Kate Carter
Emily Kaufman
Design:
Jessica Trombatore
Illustration:
Contino Studio
Art Direction & Design
Art Direction & Design
Art Direction & Design
Art Direction & Design
Art Direction & Design
© 2021
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© 2020
© 2021
© 2021