Giving Johnnie Walker a Heartbeat

Giving
Johnnie Walker
a heartbeat.

'Pale, male and stale' is how people are used to thinking about scotch. It's not for them. Not for social settings. Not meant to be mixed. Too challenging a drink. Johnnie Walker has a 200-year-old legacy and needed to catapult into the modern world.

Much like how our liquid is blended, our answer to the new world of Johnnie Walker is a blend of the many beautiful things seen, experienced, and heard over two centuries of time. Looking at our muses for inspiration rather than the category, we've grounded our whisky in the real world. We've captured bottles on their head, taken the cap off, liquid-out and placed in the hands of our audience.

'Pale, male and stale' is how people are used to thinking about scotch. It's not for them. Not for social settings. Not meant to be mixed. Too challenging a drink. Johnnie Walker has a 200-year-old legacy and needed to catapult into the modern world.

Much like how our liquid is blended, our answer to the new world of Johnnie Walker is a blend of the many beautiful things seen, experienced and heard over two centuries time. Looking to our muses for inspiration rather than the category, we've grounded our whisky back into the real world. We've captured our bottle on its head, taken the cap off, liquid-out and placed in the hands of our audience.

'Pale, male and stale' is how people are used to thinking about scotch. It's not for them. Not for social settings. Not meant to be mixed. Too challenging a drink. Johnnie Walker has a 200-year-old legacy and needed to catapult into the modern world.

Much like how our liquid is blended, our answer to the new world of Johnnie Walker is a blend of the many beautiful things seen, experienced and heard over two centuries time. Looking to our muses for inspiration rather than the category, we've grounded our whisky back into the real world. We've captured our bottle on its head, taken the cap off, liquid-out and placed in the hands of our audience.

'Pale, male and stale' is how people are used to thinking about scotch. It's not for them. Not for social settings. Not meant to be mixed. Too challenging a drink. Johnnie Walker has a 200-year-old legacy and needed to catapult into the modern world.

Much like how our liquid is blended, our answer to the new world of Johnnie Walker is a blend of the many beautiful things seen, experienced and heard over two centuries time. Looking to our muses for inspiration rather than the category, we've grounded our whisky back into the real world. We've captured our bottle on its head, taken the cap off, liquid-out and placed in the hands of our audience.

'Pale, male and stale' is how people are used to thinking about scotch. It's not for them. Not for social settings. Not meant to be mixed. Too challenging a drink. Johnnie Walker has a 200-year-old legacy and needed to catapult into the modern world.

Much like how our liquid is blended, our answer to the new world of Johnnie Walker is a blend of the many beautiful things seen, experienced and heard over two centuries time. Looking to our muses for inspiration rather than the category, we've grounded our whisky back into the real world. We've captured our bottle on its head, taken the cap off, liquid-out and placed in the hands of our audience.

Our 'Keep Walking' mantra is about pushing boundaries, so our approach is of constant reinvention. We've heroed three new color worlds born from our labels themselves: Red, Gold and Blue. Our iconic Striding Man and 'Keep Walking' crop out of frame – refusing to be bound by the margins of the page.

Our 'Keep Walking' mantra is about pushing boundaries, so our approach is of constant reinvention. We've heroed three new color worlds born from our labels themselves: Red, Gold and Blue. Our iconic Striding Man and 'Keep Walking' crop out of frame – refusing to be bound by the margins on page.

Our 'Keep Walking' mantra is about pushing boundaries, so our approach is of constant reinvention. We've heroed three new color worlds born from our labels themselves: Red, Gold and Blue. Our iconic Striding Man and 'Keep Walking' crop out of frame – refusing to be bound by the margins of the page.

More soulful, more tasteful, more sensorial. For our first serve shoot, we took the expected cues of whisky and imagined them in surprising new ways – telling stories through props, garnishes and glassware selection.

By authentically capturing these moments and inviting intrigue, we’re elevating the past and reinventing the future of whisky.

More soulful, more tasteful, more sensorial. For our first serve shoot, we took the expected cues of whisky and imagined them in surprising new ways – telling stories through props, garnishes and glassware selection. By authentically capturing these moments and inviting intrigue, we’re elevating the past and reinventing the future of whisky.

More soulful, more tasteful, more sensorial. For our first serve shoot, we took the expected cues of whisky and imagined them in surprising new ways – telling stories through props, garnishes and glassware selection.

By authentically capturing these moments and inviting intrigue, we’re elevating the past and reinventing the future of whisky.