Giving
Johnnie Walker
a heartbeat.

Our mission: self-disrupt or self-destruct. 'Pale, male and stale' is how people are used to thinking about scotch. It's not for them. Not for social settings. Not meant to be mixed. Too challenging a drink. Johnnie Walker has a 200-year-old legacy and our job is to catapult the brand into the modern world. 

Much like how our liquid is blended, our answer to the new world of Johnnie Walker is a blend of the many beautiful things seen, experienced, and heard over two centuries of time. Looking at our muses for inspiration rather than the category, we've grounded our whisky in the real world. We've captured bottles on their head, taken the cap off, liquid-out and placed in the hands of our audience. 

Our mission: self-disrupt or self-distruct. 'Pale, male and stale' is how people are used to thinking about scotch. It's not for them. Not for social settings. Not meant to be mixed. Too challenging a drink. Johnnie Walker has a 200-year-old legacy and our job is to catapult the brand into the modern world. 

Much like how our liquid is blended, our answer to the new world of Johnnie Walker is a blend of the many beautiful things seen, experienced and heard over two centuries time. Looking to our muses for inspiration rather than the category, we've grounded our whisky back into the real world. While other brands treat their bottles preciously (keeping them in a pristine, untouchable world) our bottles could pratically be grabbed off the page. We've captured our bottle on its head, taken the cap off, liquid-out and placed in the hands of our audience. 

Our mission: self-disrupt or self-distruct. 'Pale, male and stale' is how people are used to thinking about scotch. It's not for them. Not for social settings. Not meant to be mixed. Too challenging a drink. Johnnie Walker has a 200-year-old legacy and our job is to catapult the brand into the modern world. 

Much like how our liquid is blended, our answer to the new world of Johnnie Walker is a blend of the many beautiful things seen, experienced and heard over two centuries time. Looking to our muses for inspiration rather than the category, we've grounded our whisky back into the real world. While other brands treat their bottles preciously (keeping them in a pristine, untouchable world) our bottles could pratically be grabbed off the page. We've captured our bottle on its head, taken the cap off, liquid-out and placed in the hands of our audience. 


Our mission: self-disrupt or self-distruct. 'Pale, male and stale' is how people are used to thinking about scotch. It's not for them. Not for social settings. Not meant to be mixed. Too challenging a drink. Johnnie Walker has a 200-year-old legacy and our job is is to catapult the brand into the modern world.

Much like how our liquid is blended, our answer to the new world of Johnnie Walker is a blend of the many beautiful things seen, experienced and heard over two centuries time. Looking to our muses for inspiration rather than the category, we've grounded our whisky back into the real world. While other brands treat their bottles preciously (keeping them in a pristine, untouchable world) our bottles could pratically be grabbed off the page. We've captured our bottle on its head, taken the cap off, liquid-out and placed in the hands of our audience. 


Our mission: self-disrupt or self-distruct. 'Pale, male and stale' is how people are used to thinking about scotch. It's not for them. Not for social settings. Not meant to be mixed. Too challenging a drink. Johnnie Walker has a 200-year-old legacy and our job is to catapult the brand into the modern world. 

Much like how our liquid is blended, our answer to the new world of Johnnie Walker is a blend of the many beautiful things seen, experienced and heard over two centuries time. Looking to our muses for inspiration rather than the category, we've grounded our whisky back into the real world. While other brands treat their bottles preciously (keeping them in a pristine, untouchable world) our bottles could pratically be grabbed off the page. We've captured our bottle on its head, taken the cap off, liquid-out and placed in the hands of our audience. 

Our 'Keep Walking' mantra is about pushing boundaries, so our approach is of constant reinvention. We've heroed three new color worlds born from our labels themselves: Red, Gold and Blue. Our iconic Striding Man and  'Keep Walking' crop out of frame – refusing to be bound by the margins of the page.

The new visual identity is dynamic, visceral, vibrant and edgy. Our 'Keep Walking' mantra is about pushing boundaries, so our approach is of constant reinvention. We've heroed three new color worlds born from our labels themselves: Red, Gold and Blue. Then elevated our logos into icons, letting them off their leash. Our iconic Striding Man and  'Keep Walking' crop out of frame – refusing to be bound by the margins of the page.

While this project is a global reframing of the brand, we launched in North America through iconic out-of-home placements throughout cities like New York, Miami and LA and released multiple online and TV films. 

The new visual identity is dynamic, visceral, vibrant and edgy. Our 'Keep Walking' mantra is about pushing boundaries, so our approach is of constant reinvention. We've heroed three new color worlds born from our labels themselves: Red, Gold and Blue. Then elevated our logos into icons, letting them off their leash. Our iconic Striding Man and  'Keep Walking' crop out of frame – refusing to be bound by the margins of the page.

The new visual identity is dynamic, visceral, vibrant and edgy. Our 'Keep Walking' mantra is about pushing boundaries, so our approach is of constant reinvention. We've heroed three new color worlds born from our labels themselves: Red, Gold and Blue. Then elevated our logos into icons, letting them off their leash. Our iconic Striding Man and  'Keep Walking' crop out of frame – refusing to be bound by the margins of the page.

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More soulful, more tasteful, more sensorial. For our first serve shoot, we took the expected cues of whisky and imagined them in surprising new ways – telling stories through props, garnishes and glassware selection.

By authentically capturing these moments and inviting intrigue, we’re elevating the past and reinventing the future of whisky.

More soulful, more tasteful, more sensorial. For our first serve shoot, we took the expected cues of whisky and imagined them in surprising new ways – telling stories through props, garnishes and glassware selection.

By authentically capturing these moments and inviting intrigue, we’re elevating the past and reinventing the future of whisky.

More soulful, more tasteful, more sensorial. For our first serve shoot, we took the expected cues of whisky and imagined them in surprising new ways – telling stories through props, garnishes and glassware selection.

By authentically capturing these moments and inviting intrigue, we’re elevating the past and reinventing the future of whisky.

More soulful, more tasteful, more sensorial. For our first serve shoot, we took the expected cues of whisky and imagined them in surprising new ways – telling stories through props, garnishes and glassware selection. By authentically capturing these moments and inviting intrigue, we’re elevating the past and reinventing the future of whisky.

More soulful, more tasteful, more sensorial. For our first serve shoot, we took the expected cues of whisky and imagined them in surprising new ways – telling stories through props, garnishes and glassware selection.

By authentically capturing these moments and inviting intrigue, we’re elevating the past and reinventing the future of whisky.

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JT_Red_Rocks_Clean_072 (1)
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Client:
Johnnie Walker

Agency:
Anomaly

Year:
2019

Press:
AdAge
Muse by Clio
The Drum

Client:
Johnnie Walker

Agency:
Anomaly

Year:
2019

Client:
Johnnie Walker

Agency:
Anomaly

Year:
2019

Creative Direction:
Leanne Amann

Art Direction:
Hannah Campbell
Jessica Trombatore

Design:
Adrian Ortega
Bari Schechter

Copy:
Emily Kaufman

Creative Direction:
Leanne Amann

Art Direction:
Hannah Campbell
Jessica Trombatore

Design:
Adrian Ortega
Bari Schechter

Copy:
Emily Kaufman

Creative Direction:
Leanne Amann

Art Direction:
Hannah Campbell
Jessica Trombatore

Design:
Adrian Ortega
Bari Schechter

Copy:
Emily Kaufman


Creative Direction:

Leanne Amann

Art Direction:
Hannah Campbell
Jessica Trombatore

Design:
Adrian Ortega
Bari Schechter

Copy:
Emily Kaufman


Creative Direction:

Leanne Amann

Art Direction:
Hannah Campbell
Jessica Trombatore

Design:
Adrian Ortega
Bari Schechter

Copy:
Emily Kaufman

Bottle Photography:
Scottie Cameron

Serve Photography:
Polly Brown

Serve Set Design:
Lauren Nikrooz

Motion Identity:
DIA
Brand New School

Bottle Photography:
Scottie Cameron

Serve Photography:
Polly Brown

Serve Set Design:
Lauren Nikrooz

Motion Identity:
DIA
Brand New School


Bottle Photography:
Scottie Cameron

Serve Photography:
Polly Brown

Serve Set Design:
Lauren Nikrooz

Motion Identity:
DIA
Brand New School

Art Direction & Design

Art Direction & Design

Art Direction & Design

Art Direction & Design

Art Direction & Design

© 2021

© 2020

© 2020

© 2021

© 2021