Creators for Change
Creators for Change
Creators for Change
Creators for Change
Creators for Change
With billions of voices sounding off online every day, the internet can feel like a divisive place. We wanted to elevate messages of positivity above the noise, so we turned to YouTube Creators to highlight the impact they have across the globe.
We launched a brand campaign that revealed how one video from one voice has the power to open minds, move a generation – and create change. The 2018 class collectively represents 20 countries, 11 languages, and an audience of 44 million+ fans.
With billions of voices sounding off online every day, the internet can feel like a divisive place. We wanted to elevate messages of positivity above the noise, so we turned to YouTube Creators to highlight the impact they have across the globe.
We launched a brand campaign that revealed how one video from one voice has the power to open minds, move a generation – and create change. The 2018 class collectively represents 20 countries, 11 languages, and an audience of 44 million+ fans.
With billions of voices sounding off online every day, the internet can feel like a divisive place. We wanted to elevate messages of positivity above the noise, so we turned to YouTube Creators to highlight the impact they have across the globe. We launched a brand campaign that revealed how one video from one voice has the power to open minds, move a generation – and create change. The 2018 class collectively represents 20 countries, 11 languages, and an audience of 44 million+ fans.
With billions of voices sounding off online every day, the internet can feel like a divisive place. We wanted to elevate messages of positivity above the noise, so we turned to YouTube Creators to highlight the impact they have across the globe. We launched a brand campaign that revealed how one video from one voice has the power to open minds, move a generation – and create change. The 2018 class collectively represents 20 countries, 11 languages, and an audience of 44 million+ fans.
We provided our creators with hundreds of trailers to share on their social channels. Additionally, we spread the message through features in The New Yorker, Politico, The Wall Street Journal – and an eight-page spread in the New York Times. The campaign culminated with an exclusive screening at the United Nations on the International Day for Tolerance – November 16, 2018.
We provided our creators with hundreds of trailers to share on their social channels. Additionally, we spread the message through features in The New Yorker, Politico, The Wall Street Journal – and an eight-page spread in the New York Times. The campaign culminated with an exclusive screening at the United Nations on the International Day for Tolerance – November 16, 2018.
We provided our creators with hundreds of trailers to share on their social channels. Additionally, we spread the message through features in The New Yorker, Politico, The Wall Street Journal – and an eight-page spread in the New York Times. The campaign culminated with an exclusive screening at the United Nations on the International Day for Tolerance – November 16, 2018.
We provided our creators with hundreds of trailers to share on their social channels. Additionally, we spread the message through features in The New Yorker, Politico, The Wall Street Journal – and an eight-page spread in the New York Times. The campaign culminated with an exclusive screening at the United Nations on the International Day for Tolerance – November 16, 2018.
Client:
YouTube
Agency:
Anomaly
Year:
2018
Client:
YouTube
Agency:
Anomaly
Year:
2018
Client:
YouTube
Agency:
Anomaly
Year:
2018
Client:
YouTube
Agency:
Anomaly
Year:
2018
Client:
YouTube
Agency:
Anomaly
Year:
2018
Creative Direction:
Jane Cronk
Design Direction:
Jennifer Leartansan
Art Direction:
Edward Yeung
Design:
Jessica Trombatore
Copy:
Jezz Chung
Creative Direction:
Jane Cronk
Design Direction:
Jennifer Leartansan
Art Direction:
Edward Yeung
Design:
Jessica Trombatore
Copy:
Jezz Chung
Creative Direction:
Jane Cronk
Design Direction:
Jennifer Leartansan
Art Direction:
Edward Yeung
Design:
Jessica Trombatore
Copy:
Jezz Chung
Creative Direction:
Jane Cronk
Design Direction:
Jennifer Leartansan
Art Direction:
Edward Yeung
Design:
Jessica Trombatore
Copy:
Jezz Chung
Creative Direction:
Jane Cronk
Design Direction:
Jen Leartanasan
Art Direction:
Edward Yeung
Design:
Jessica Trombatore
Copy:
Jezz Chung
Recognition:
Shorty's Social Good – Best Use of Video
Shorty's Social Good – Best Use of YouTube
Recognition:
Shorty's Social Good – Best Use of Video
Shorty's Social Good – Best Use of YouTube
Recognition:
Shorty's Social Good – Best Use of Video
Shorty's Social Good – Best Use of YouTube
Recognition:
Shorty's Social Good – Best Use of Video
Shorty's Social Good – Best Use of YouTube
Recognition:
Shorty's Social Good Best Use of Video
Shorty's Social Good Best Use of YouTube
Art Direction & Design
Art Direction & Design
Art Direction & Design
Art Direction & Design
Art Direction & Design
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