Creators for Change




Creators for Change




Creators for Change




Creators for Change

Creators for Change

With billions of voices sounding off online every day, the internet can feel like a divisive place. We wanted to elevate messages of positivity above the noise, so we turned to YouTube Creators to highlight the impact they have across the globe.

We launched a brand campaign that revealed how one video from one voice has the power to open minds, move a generation – and create change. The 2018 class collectively represents 20 countries, 11 languages, and an audience of 44 million+ fans.

With billions of voices sounding off online every day, the internet can feel like a divisive place. We wanted to elevate messages of positivity above the noise, so we turned to YouTube Creators to highlight the impact they have across the globe.

We launched a brand campaign that revealed how one video from one voice has the power to open minds, move a generation – and create change. The 2018 class collectively represents 20 countries, 11 languages, and an audience of 44 million+ fans.

With billions of voices sounding off online every day, the internet can feel like a divisive place. We wanted to elevate messages of positivity above the noise, so we turned to YouTube Creators to highlight the impact they have across the globeWe launched a brand campaign that revealed how one video from one voice has the power to open minds, move a generation – and create change. The 2018 class collectively represents 20 countries, 11 languages, and an audience of 44 million+ fans.

With billions of voices sounding off online every day, the internet can feel like a divisive place. We wanted to elevate messages of positivity above the noise, so we turned to YouTube Creators to highlight the impact they have across the globe. We launched a brand campaign that revealed how one video from one voice has the power to open minds, move a generation – and create change. The 2018 class collectively represents 20 countries, 11 languages, and an audience of 44 million+ fans.

We provided our creators with hundreds of trailers to share on their social channels. Additionally, we spread the message through features in The New Yorker, Politico, The Wall Street Journal – and an eight-page spread in the New York Times. The campaign culminated with an exclusive screening at the United Nations on the International Day for Tolerance – November 16, 2018. 



We provided our creators with hundreds of trailers to share on their social channels. Additionally, we spread the message through features in The New Yorker, Politico, The Wall Street Journal – and an eight-page spread in the New York Times. The campaign culminated with an exclusive screening at the United Nations on the International Day for Tolerance – November 16, 2018.

We provided our creators with hundreds of trailers to share on their social channels. Additionally, we spread the message through features in The New Yorker, Politico, The Wall Street Journal – and an eight-page spread in the New York Times. The campaign culminated with an exclusive screening at the United Nations on the International Day for Tolerance – November 16, 2018. 

We provided our creators with hundreds of trailers to share on their social channels. Additionally, we spread the message through features in The New Yorker, Politico, The Wall Street Journal – and an eight-page spread in the New York Times. The campaign culminated with an exclusive screening at the United Nations on the International Day for Tolerance – November 16, 2018. 

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Special Event: International Day for Tolerance. Screening of international short films from YouTube’s 2018 Creators for Change

Client:
YouTube 

Agency:
Anomaly

Year:
2018


Client:
YouTube 

Agency:
Anomaly

Year:
2018


Client:
YouTube 

Agency:
Anomaly

Year:
2018


Client:
YouTube 

Agency:
Anomaly

Year:
2018


Client:
YouTube

Agency:
Anomaly

Year:
2018

Creative Direction: 
Jane Cronk

Design Direction: 
Jennifer Leartansan

Art Direction:
Edward Yeung

Design:
Jessica Trombatore

Copy:
Jezz Chung


Creative Direction: 
Jane Cronk

Design Direction: 
Jennifer Leartansan

Art Direction:
Edward Yeung

Design:
Jessica Trombatore

Copy:
Jezz Chung


Creative Direction: 
Jane Cronk

Design Direction: 
Jennifer Leartansan

Art Direction:
Edward Yeung

Design:
Jessica Trombatore

Copy:
Jezz Chung


Creative Direction: 
Jane Cronk

Design Direction: 
Jennifer Leartansan

Art Direction:
Edward Yeung

Design:
Jessica Trombatore

Copy:
Jezz Chung

Creative Direction:
Jane Cronk

Design Direction:
Jen Leartanasan

Art Direction:
Edward Yeung

Design:
Jessica Trombatore

Copy:
Jezz Chung

Recognition:
Shorty's Social Good – Best Use of Video
Shorty's Social Good – Best Use of YouTube

Recognition:
Shorty's Social Good – Best Use of Video
Shorty's Social Good – Best Use of YouTube

Recognition:
Shorty's Social Good – Best Use of Video
Shorty's Social Good – Best Use of YouTube


Recognition:

Shorty's Social Good – Best Use of Video
Shorty's Social Good – Best Use of YouTube


Recognition:
Shorty's Social Good Best Use of Video
Shorty's Social Good Best Use of YouTube

Art Direction & Design

Art Direction & Design

Art Direction & Design

Art Direction & Design

Art Direction & Design

© 2021

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© 2020

© 2021

© 2021