Artist on the Rise
Artist on the Rise
Artist on the Rise
Artist on the Rise
Artist on the Rise
In an effort to support and help more artists get discovered at every phase of their career, YouTube Music launched Artist on the Rise – a program committed to recognizing a diverse lineup of the industry's most important new voices. We were tasked with creating a robust visual identity to introduce and distinguish the series.
In an effort to support and help more artists get discovered at every phase of their career, YouTube Music launched Artist on the Rise – a program committed to recognizing a diverse lineup of the industry's most important new voices. We were tasked with creating a robust visual identity to introduce and distinguish the series.
In an effort to support and help more artists get discovered at every phase of their career, YouTube Music launched Artist on the Rise – a program committed to recognizing a diverse lineup of the industry's most important new voices. We were tasked with creating a robust visual identity to introduce and distinguish the series.
In an effort to support and help more artists get discovered at every phase of their career, YouTube Music launched Artist on the Rise – a program committed to recognizing a diverse lineup of the industry's most important new voices. We were tasked with creating a robust visual identity to introduce and distinguish the series.
In an effort to support and help more artists get discovered at every phase of their career, YouTube Music launched Artist on the Rise – a program committed to recognizing a diverse lineup of the industry's most important new voices. We were tasked with creating a robust visual identity to introduce and distinguish the series.
Influenced by the momentum of these rising stars – and YouTube's video-centric platform – we approached the identity with a motion-first mentality. Starting with a kinetic logo, we were able to build a cohesive design system that could be purposed for various out-of-home, social and in-product content.
Influenced by the momentum of these rising stars – and YouTube's video-centric platform – we approached the identity with a motion-first mentality. Starting with a kinetic logo, we were able to build a cohesive design system that could be purposed for various out-of-home, social and in-product content.
Influenced by the momentum of these rising stars – and YouTube's video-centric platform – we approached the identity with a motion-first mentality. Starting with a kinetic logo, we were able to build a cohesive design system that could be purposed for various out-of-home, social and in-product content.
Influenced by the momentum of these rising stars – and YouTube's video-centric platform – we approached the identity with a motion-first mentality. Starting with a kinetic logo, we were able to build a cohesive design system that could be purposed for various out-of-home, social and in-product content.
Influenced by the momentum of these rising stars – and YouTube's video-centric platform – we approached the identity with a motion-first mentality. Starting with a kinetic logo, we were able to build a cohesive design system that could be purposed for various out-of-home, social, and in-product content.
Freya Ridings in London
Freya Ridings in London
Jessie Reyes in New York
Jessie Reyes in New York
The logo utilizes outlined copy
as a conceptual and functional window
into the artist's world.
The logo utilizes outlined copy
as a conceptual and functional window
into the artist's world.
The logo utilizes outlined copy
as a conceptual and functional window
into the artist's world.
The logo utilizes outlined copy as a conceptual and fuctional window into the artist's world.
Client:
YouTube Music
Agency:
Anomaly
Year:
2018
Group Creative Director:
Ida Gronblom
Art Direction & Design:
Jessica Trombatore
Client:
YouTube Music
Agency:
Anomaly
Year:
2018
Group Creative Director:
Ida Gronblom
Art Direction & Design:
Jessica Trombatore
Client:
YouTube Music
Agency:
Anomaly
Year:
2018
Group Creative Director:
Ida Gronblom
Art Direction & Design:
Jessica Trombatore
Client:
YouTube Music
Agency:
Anomaly
Year:
2018
Group Creative Director:
Ida Gronblom
Art Direction & Design:
Jessica Trombatore
Client:
YouTube Music
Agency:
Anomaly
Year:
2018
Group Creative Director:
Ida Gronblom
Art Direction & Design:
Jessica Trombatore
Art Direction & Design
Art Direction & Design
Art Direction & Design
Art Direction & Design
Art Direction & Design
© 2021
© 2020
© 2020
© 2021
© 2021