Artist on the Rise

Artist on the Rise

Artist on the Rise

Artist on the Rise

Artist on the Rise

In an effort to support and help more artists get discovered at every phase of their career, YouTube Music launched Artist on the Rise – a program committed to recognizing a diverse lineup of the industry's most important new voices. We were tasked with creating a robust visual identity to introduce and distinguish the series. 

In an effort to support and help more artists get discovered at every phase of their career, YouTube Music launched Artist on the Rise – a program committed to recognizing a diverse lineup of the industry's most important new voices. We were tasked with creating a robust visual identity to introduce and distinguish the series. 

In an effort to support and help more artists get discovered at every phase of their career, YouTube Music launched Artist on the Rise – a program committed to recognizing a diverse lineup of the industry's most important new voices. We were tasked with creating a robust visual identity to introduce and distinguish the series. 

In an effort to support and help more artists get discovered at every phase of their career, YouTube Music launched Artist on the Rise – a program committed to recognizing a diverse lineup of the industry's most important new voices. We were tasked with creating a robust visual identity to introduce and distinguish the series. 

In an effort to support and help more artists get discovered at every phase of their career, YouTube Music launched Artist on the Rise – a program committed to recognizing a diverse lineup of the industry's most important new voices. We were tasked with creating a robust visual identity to introduce and distinguish the series. 

Influenced by the momentum of these rising stars – and YouTube's video-centric platform – we approached the identity with a motion-first mentality. Starting with a kinetic logo, we were able to build a cohesive design system that could be purposed for various out-of-home, social and in-product content.

Influenced by the momentum of these rising stars – and YouTube's video-centric platform – we approached the identity with a motion-first mentality. Starting with a kinetic logo, we were able to build a cohesive design system that could be purposed for various out-of-home, social and in-product content.

Influenced by the momentum of these rising stars – and YouTube's video-centric platform – we approached the identity with a motion-first mentality. Starting with a kinetic logo, we were able to build a cohesive design system that could be purposed for various out-of-home, social and in-product content.

Influenced by the momentum of these rising stars – and YouTube's video-centric platform – we approached the identity with a motion-first mentality. Starting with a kinetic logo, we were able to build a cohesive design system that could be purposed for various out-of-home, social and in-product content.

Influenced by the momentum of these rising stars – and YouTube's video-centric platform – we approached the identity with a motion-first mentality. Starting with a kinetic logo, we were able to build a cohesive design system that could be purposed for various out-of-home, social, and in-product content.

JT_YouTubeMusic_Freya

Freya Ridings in London

Freya Ridings in London

Trombatore_Jessica_Grid_AOTR_JessieReyez

Jessie Reyes in New York

Jessie Reyes in New York

JT_YT_AOTR_Poster_EllaMai
JT_YT_AOTR_Poster_BurnaBoy
JT_YT_AOTR_Poster_Rosalia
JT_YT_AOTR_BrockhamptonLA

The logo utilizes outlined copy
as a conceptual and functional window
into the artist's world. 

The logo utilizes outlined copy
as a conceptual and functional window
into the artist's world. 

The logo utilizes outlined copy
as a conceptual and functional window
into the artist's world. 

The logo utilizes outlined copy as a conceptual and fuctional window into the artist's world. 

JT_AOTR_Logo_onBlack
JT_AOTR_Logo_onWhite
JT_YT_AOTR_TMSQ_QueeNaija
JT_YT_AOTR_TMSQ_JessieReyez
DqhZXsuWoAI3vTp

Client:
YouTube Music

Agency:
Anomaly

Year:
2018

Group Creative Director:
Ida Gronblom

Art Direction & Design: 
Jessica Trombatore

Client:
YouTube Music

Agency:
Anomaly

Year:
2018

Group Creative Director:
Ida Gronblom

Art Direction & Design: 
Jessica Trombatore

Client:
YouTube Music

Agency:
Anomaly

Year:
2018

Group Creative Director:
Ida Gronblom

Art Direction & Design: 
Jessica Trombatore

Client:
YouTube Music

Agency:
Anomaly

Year:
2018

Group Creative Director:
Ida Gronblom

Art Direction & Design: 
Jessica Trombatore

Client:
YouTube Music

Agency:
Anomaly

Year:
2018

Group Creative Director:
Ida Gronblom

Art Direction & Design: 
Jessica Trombatore


Art Direction & Design

Art Direction & Design

Art Direction & Design

Art Direction & Design

Art Direction & Design

© 2021

© 2020

© 2020

© 2021

© 2021